Effective Marketing

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our extensive marketing program has three aims: 

Promote Directly to Prospective Buyers

  • Print Advertising: Brochures and highlight sheets; postcard mailings; local newspaper advertising
  • Internet: Almost 90% of today's home buyers look first for a home on the internet...and we're here!
  • Yard Signs
  • Open Houses
  • Virtual Open Houses/Tours

Enlist the Efforts of Other Real Estate Professionals

  • The Berkshire Hathaway HomeServices Network
  • Referral and Relocation Resources
  • Multiple Listing Service (MLS)
  • Direct Promotion to Other Real Estate Professionals

Maintain Communication With You

  • Review the results of our marketing activities
  • Consult with you to fine tune our marketing strategy as needed


National Advertising

We place print and online advertising to generate top-of-mind Brand awareness among millions of potential home buyers and sellers.

National marketing and advertising programs drive consumers to www.berkshirehathawayhs.com. 

Our public relations and communication programs also build on our Brand awareness and underscore our Network's position as the authority for real estate and related services.

Seller Advantage®

Seller Advantage® was created to help distinguish your listings from competing properties and maximize exposure to qualified buyers.

Listing Presentation Report - highlights the number of registered buyers who are looking for property in your area and who have requested to be notified the minute a property like yours goes on the market.

Seller Activity Report - gives you detailed information about online buyer activity for your home and neighborhood in addition to information on new listings in your area, price and status changes.   


Online Exposure        

More than 90% of consumers use the Internet to search for their new home. To get your property extensive online exposure and attract multiple competitive buyers, Berkshire Hathaway HomeServices will syndicate your home to the following websites:

  • Zillow
  • Trulia
  • HomeFinder
  • Yahoo! Real Estate
  • Front Door
  • OpenHouse
  • AOL.com
  • Fox Business
  • CNNMoney
  • Curbed
  • HomeSeekers

Plus over 300 additional websites powered by Zillow, Trulia and HomeFinder.